QR Code for more attetion on and offline

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I am Dutch and very happy to be a dutchman.  The Netherlands is a progressive country. We’re international, intercultural and curious and we are agile. That’s one of the reasons, that we are one of tle leading countries, when it comes to digitization and other topics of today.

https://www.supplychainmovement.com/the-netherlands-leads-the-way-in-digitalization-in-europe/

During our Corona Crisis German SMB are suffering from a great loss of revenues. But in Germany many people are complaining about the bad internet, which is disrupting the existense of the poor, poor SMB.  But the are not creative, brave and active enoughtto change the situation be being agil. They have a monger and not an entrepreneur mindset.

In Holland the SMB has adapted the situation and more and more shop owners start an online shop. Here an Intro of a German article from aha24x7.com, translated: Dutch companies are digital pioneers.

Medium-sized and small businesses in the Netherlands are increasingly taking advantage of the opportunities offered by online sales and are earning accordingly – this year for the first time more than the average for comparable companies in other European countries. In the meantime, 21 percent of the more than 1 million small and medium-sized businesses in the Netherlands already offer their products and services via the Internet, which accounts for a good 12 percent of total turnover. 13 percent of these companies also sell products to customers abroad via the Internet.

This is the result of a survey by the European Union’s annual Digital Economy and Society Index (DESI).

 

Source https://ec.europa.eu/digital-single-market/en/desi

It goes on my nerves, hearing and reading about all the moaning in this country on LinkedIn. Instead of DOING something by developing a MAKE mindset, Germens prefer to drown in their own self-pity. And it so easy, to start to do something special.

In another post I have wtitten about live stream Ecommerce 

And in this post there’s a video, which I have copied below ↓

In the video, you  can see that a video is recorded directly in a shop. Okay, okay… The triggering is done by a professional, but it shows, that it works. One can present items and tell a story about it, one can present special offers with an QR Code in the video and broadcast it on for expample Instagram or Tik Tok.

This video is stored on my hoster’s server and therefor your data won’t be tracked or collected.

The video is available for download on https://www.alizila.com/video/how-livestreaming-drives-retail-and-e-commerce-success/

One can trigger the customers also offline, by applying a QR Code on the shop window with a text that scanning the QR Code will give an awesome discount, whic is only available when showing the voucher in the store.

At the moment I am discovering Videos 🙂 I am not a professional video guy, but I am learning by doing 🙂 In this video I use my old cam. Therefore, the qwuality is not perfect, but authentic. I got myself a great cam now and a lamp, to make me look less spooky 🙂 But anaway, it is about content.

And I swear (cross my heart anf hope to die!), that this video was made before I found the content under the video. I researched fr QR vouchers while writing this post.I write and research at the same time, because I get ideas about subjects and details when writing 🙂 

Watch this video on YouTube.
This video is DSGVO compliant, no data will be forwarded to Youtube (Google), untill you click the play button. By doing this, you agree to the terms of YoTube (Google) . The preview image is stored on the local server and therefore has no connection to external servers. More information about YouTube Videos on this site can be found here.

Like I wrote before, this came up to my mind before I found the next information below.

But for all the ones who think, that a mad dutch guy has got no clue, here is a video from an expert 😉

Watch this video on YouTube.
This video is DSGVO compliant, no data will be forwarded to Youtube (Google), untill you click the play button. By doing this, you agree to the terms of YoTube (Google) . The preview image is stored on the local server and therefore has no connection to external servers. More information about YouTube Videos on this site can be found here.

There are several providers which offers tools to create vouchers by scannable QR codes:

https://qrd.by/qr-code-coupon and for Germans https://www.qrcode-generator.de/solutions/coupon-qr-code/.

 

Create a mobile coupon for your customers. They can show the coupon in your shop to get a free drink or a discount on their purchase. Your visitors can easily share your products on their favourite social networks, like WhatsApp or Facebook.

A seamless customer experience is extremely inportant nowadays, and QR codes can do their bit to improve an experience

Watch this video on YouTube.
This video is DSGVO compliant, no data will be forwarded to Youtube (Google), untill you click the play button. By doing this, you agree to the terms of YoTube (Google) . The preview image is stored on the local server and therefore has no connection to external servers. More information about YouTube Videos on this site can be found here.

It’s not that new. In Asia QR codes are used to make life easier for professionals

Watch this video on YouTube.
This video is DSGVO compliant, no data will be forwarded to Youtube (Google), untill you click the play button. By doing this, you agree to the terms of YoTube (Google) . The preview image is stored on the local server and therefore has no connection to external servers. More information about YouTube Videos on this site can be found here.

Drive Customer Engagement

Drive Customer Engagement with 1:1 segmented, personalized incentives

Increase marketing efficiency

Distribute unique coupons at the right time and prevent unprofitable customers from abusing your discounts

Src: https://qrd.by/qr-code-couponhttps://qrd.by/qr-code-coupon
Source: https://www.qr-code-generator.com/
Watch this video on YouTube.
This video is DSGVO compliant, no data will be forwarded to Youtube (Google), untill you click the play button. By doing this, you agree to the terms of YoTube (Google) . The preview image is stored on the local server and therefore has no connection to external servers. More information about YouTube Videos on this site can be found here.
Soirce: https://www.qrcode-generator.de/

The advantages of QR Codes on shop windows

This shows which possibilieties QR codes offer. Vouchers, extra online information, in-store live stream just to name a few. With a little creativity, the sky is the limit 😉

And here a reallive example in a subway station in Taipei. The video was shot eight years ago 🙂

Watch this video on YouTube.
This video is DSGVO compliant, no data will be forwarded to Youtube (Google), untill you click the play button. By doing this, you agree to the terms of YoTube (Google) . The preview image is stored on the local server and therefore has no connection to external servers. More information about YouTube Videos on this site can be found here.

The possbilities are endless. Pick your favourite plattforem like Youtube, Vimeo, Tik Tok or, when you are not the person who likes to make videos,  show your images on Instagram, Pinterest (becomes more and more popular), Twitter or Facebook (you can upload videos there as well). Show your products, your store and tell great and authentic stories about products, yourself, the company.

Below, you can wach a simple video in which a brick and mortar store is shown. I think it is quite dull. But when you have done a great retail storytelling, you can attract the viewers to visit our store.I have written about reilstorytelling here.

Watch this video on YouTube.
This video is DSGVO compliant, no data will be forwarded to Youtube (Google), untill you click the play button. By doing this, you agree to the terms of YoTube (Google) . The preview image is stored on the local server and therefore has no connection to external servers. More information about YouTube Videos on this site can be found here.

Better 🙂

Watch this video on YouTube.
This video is DSGVO compliant, no data will be forwarded to Youtube (Google), untill you click the play button. By doing this, you agree to the terms of YoTube (Google) . The preview image is stored on the local server and therefore has no connection to external servers. More information about YouTube Videos on this site can be found here.

Be brave and creative and you will have great results. Enjoy exploring the possibilities and pleae don’t be afraid not to perfect from scratch. No master has yet fallen from the sky yet 😉  Too perfect is not charming and being natural and authentic is way better and moe sympatic.

When people will scan the QR code at your store window and watch your content, they will love to explore and to experience you, your staff and your store.

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